Cupertino, CA – July 30, 2025
Apple’s upcoming iPhone 17 lineup is widely expected to feature a $50 price hike across all models, according to a new report by Jefferies analyst Edison Lee. The increase would mark one of the most notable adjustments in iPhone pricing in recent years.
The rumored pricing changes would affect all variants in the iPhone 17 family:
- iPhone 17 – starting at $849 (up from $799)
- iPhone 17 Air – estimated starting price around $899 (new model)
- iPhone 17 Pro – starting at $1,049 (up from $999)
- iPhone 17 Pro Max – expected to increase similarly
The anticipated rise is reportedly driven by rising component costs, ongoing U.S. tariffs on Chinese imports, and shifting manufacturing dynamics, particularly Apple’s increased production in India. Analysts suggest that additional cost pressures may still emerge, especially if new sector-specific tariffs are introduced.
While Apple has not officially confirmed the pricing, internal discussions around cost restructuring have been ongoing. The Wall Street Journal previously reported in May that Apple was “weighing price increases” but was unlikely to attribute the change publicly to trade tariffs.
💡 What’s at Stake?
Apple’s last major pricing overhaul occurred during the iPhone X era, and while incremental adjustments have followed, a uniform $50 increase across the entire range could signal a strategic pivot as Apple prepares for higher-end hardware features in its flagship devices.
The rumored iPhone 17 Air model, reportedly positioned between the base and Pro variants, introduces a new price tier—potentially giving Apple room to push high-end users upward while still offering mid-range options for broader markets.
📱 Launch Timeline
Apple traditionally unveils its new iPhones in early to mid-September, with pre-orders beginning shortly after the announcement and full availability later that month. The iPhone 17 series is expected to follow that same launch window.
With hardware and trade costs on the rise globally, all eyes will be on how consumers react to the potential pricing shift—and whether Apple pairs the hike with significant performance or design upgrades to justify the increase.
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