SEATTLE, July 31, 2025 —
Amazon on Thursday reported a 35 percent increase in second-quarter profits, signaling strong returns from its aggressive push into artificial intelligence technologies. The e-commerce and cloud computing giant posted a net profit of $18.2 billion for Q2 2025, up from $13.5 billion during the same period last year.
The company credited a combination of cost efficiencies, robust consumer demand, and rapid integration of AI into its retail and cloud platforms for the improved performance.
AI-Driven Gains
“Our early investments in generative AI and infrastructure are beginning to yield significant business benefits,” Amazon CEO Andy Jassy said in a statement. He added that the company’s AI capabilities have enhanced everything from product recommendations to inventory management and customer service.
Amazon Web Services (AWS), the company’s cloud computing arm, also saw a boost in revenue thanks to its AI offerings, including foundation models, custom chips, and tools for enterprise clients.
Retail Steady, Cloud Expands
The company reported strong e-commerce performance in North America, where Prime Day sales contributed significantly to revenue growth. Meanwhile, AWS revenue rose 18 percent year-over-year, aided by expanding demand from businesses adopting AI-powered infrastructure.
“Enterprise clients are not just experimenting with AI anymore — they are deploying real solutions at scale, and that’s good news for AWS,” said Alicia Kim, a tech analyst at Redwood Research.
Market Confidence
Following the earnings release, Amazon shares rose 4.7 percent in after-hours trading, reflecting renewed investor confidence in the company’s growth trajectory amid broader market enthusiasm for AI technologies.
Looking Ahead
Amazon says it plans to continue expanding its AI footprint, including more investments in proprietary chips and global data center infrastructure. The company also hinted at upcoming AI-powered features for Alexa and its logistics network in the coming quarters.
With the Q2 results, Amazon joins other tech giants like Microsoft and Alphabet in demonstrating that artificial intelligence is no longer just a buzzword — it’s becoming a major profit driver.
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