Colombo – July 31, 2025
The pilot phase of the “Ran Aswanu Eka Mitata” (Golden Harvest to Your Hand) program, initiated by the Irrigation Management Division (IMD), was successfully held on July 29 at the Sri Lanka Broadcasting Corporation premises in Colombo, drawing a notably positive response from consumers.
The program operates under the guidance of Minister of Agriculture, Livestock, Lands and Irrigation, K.D. Lalkantha, and Deputy Minister Namal Karunaratne. Its central objective is to directly link farmers with consumers, bypassing intermediaries and ensuring the delivery of high-quality agricultural produce at significantly reduced prices.
The initiative is designed to support both producers and consumers by creating a direct and fair marketplace, thereby improving market access for rural farmers while promoting food affordability in urban areas.
According to J.G. Sunil, Deputy Director of the Irrigation Management Division, the Colombo event saw a strong turnout and encouraging engagement from the public. He added that the positive reception is a sign of the program’s potential, and plans are underway to expand the initiative throughout Colombo city in the coming weeks.
Officials noted that the program not only strengthens the producer-consumer relationship but also promotes environmentally conscious and sustainable marketing practices, reinforcing the government’s efforts to modernize Sri Lanka’s agricultural supply chain.
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