July 30, 2025 — Menlo Park — Meta Platforms Inc. today reported robust quarterly results, with more than 3.4 billion people engaging daily with at least one of its apps, marking continued growth across its business and community. CEO Mark Zuckerberg highlighted significant progress in the company’s artificial intelligence (AI) initiatives, underscoring Meta’s vision to develop “personal superintelligence” — AI that surpasses human intelligence and empowers individuals globally.
“Our business continues to perform very well, enabling us to invest heavily in AI,” Zuckerberg said. “We are beginning to see glimpses of our AI systems improving themselves. Developing superintelligence is now in sight.”
Meta has established Meta Superintelligence Labs, integrating foundational research, product development, and applied AI teams to accelerate advancements. The company is progressing toward the launch of improved large language models, Llama 4.1 and 4.2, while concurrently working on next-generation models expected within the coming year.
Key leaders in the effort include Alexandr Wang (team lead), Nat Friedman (AI products and applied research), and Chief Scientist Shengjia Zhao. The firm is also expanding compute infrastructure with plans for the Prometheus cluster, anticipated to be the world’s first 1GW+ AI computing cluster, and Hyperion, targeting up to 5GW capacity over several years.
Five Core Growth Areas
Advertising: AI-powered recommendation models increased ad conversions by approximately 5% on Instagram and 3% on Facebook this quarter. Meta also reported growing revenue contributions from campaigns leveraging generative AI creative tools, especially benefiting smaller advertisers. Engagement: Improvements in AI-driven content recommendations boosted time spent on Facebook by 5% and Instagram by 6% during the quarter. Early progress in AI video editing tools promises richer content creation. Business Messaging: Meta is piloting AI-driven business assistants integrated into ads and e-commerce sites, aiming to transform how businesses interact with customers globally. Meta AI: With over a billion monthly active users, Meta AI is deepening personalization and engagement as new models enhance the user experience. AI Devices: Sales of Ray-Ban Meta glasses continue to accelerate, complemented by upcoming high-performance AI glasses from Oakley designed for sports enthusiasts. AI-powered wearable devices are envisioned as key tools to embed superintelligence into everyday life.
Meta’s Quest VR ecosystem also reported steady growth, highlighted by the recent launch of the Meta Quest 3S Xbox Edition and record interest in cloud gaming.
Zuckerberg expressed optimism about the potential of superintelligence to revolutionize creativity, culture, and community connections, alongside economic and scientific advancements. “Superintelligence will empower people to lead more fulfilling lives,” he noted.
The company plans to share further developments, particularly from its Reality Labs division, at its upcoming Connect event on September 17.
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